Xbox Chief strategy officer Matthew Ball
His Confirmed That Xbox Pass Lost (Millions) of subscribers
after the massive Price Hike in 2025.
Ball Said, "we shed millions of subscribers over the span of a few months"
The Following Price Hike From $20 to $30 that was announced in Oct 2025
Ball went on to say that Microsoft "corrected that offering" By lowering the price down to $23/month For Game Pass Ultimate as one Xbox CEO Asha Sharma's First big move. He also called out Microsoft's decision to stop releasing New Call of Duty Games into Game Pass Library as an effort that resonated with users.
$23/month, Game Pass Ultimate Is still expensive than Last Year.
Price Cut Was Announced in April 2026
LET ME KNOW WHAT YOUR THOUGHTS ON THIS.
WHAT PRICE DO YOU THINK IT SOULD BE AT.
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