Silk Sonic has officially joined Fortnite as a duo, bringing their signature style to the game in partnership with Fortnite and Atlantic Records. Courtesy of Epic Games.
Luminate has announced a new partnership with Epic Games that will see the entertainment data company begin tracking music usage from Fortnite’s Jam Tracks inside its Connect platform, marking a notable shift in how the music industry monitors fan engagement across gaming platforms.
Announced Wednesday (April 30), the agreement adds Fortnite Jam Tracks to Luminate’s growing “Interactive On-Demand” category, offering labels, managers, and rights holders' deeper insight into how music is being experienced and consumed inside Epic Games’ massively popular title.